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7 Steps to Small Business Marketing Success
by John Jantsch (Duct Tape Marketing)
Table of Contents
- Step 1: Strategy Before Tactics
- Step 2: The Marketing Hourglass
- Step 3: Publish Educational Content
- Step 4: Create a Total Web Presence
- Step 5: Operate a Lead Generation Trio
- Step 6: Make Selling a System
- Step 7: Living By the Calendar
Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.