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7 Steps to Small Business Marketing Success

by John Jantsch (Duct Tape Marketing)

Table of Contents

  • Step 1: Strategy Before Tactics
  • Step 2: The Marketing Hourglass
  • Step 3: Publish Educational Content
  • Step 4: Create a Total Web Presence
  • Step 5: Operate a Lead Generation Trio
  • Step 6: Make Selling a System
  • Step 7: Living By the Calendar

Businesses that appreciate and implement this approach to marketing grow in a consistent and predictable manner.

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