Small business, big results
I have grown my marketing consultancy and marketing coaching business, to a six figure revenue in just eleven months. Because I saw first hand the benefits of outsourcing certain tasks in my business, from the day I launched. In this blog I will share with you my top five reason, why you should consider outsourcing your marketing.
Know when to outsource
Within the first year of business, small business owners try to do it all. Your sales, marketing, bookkeeping, admin, HR etc. However these tasks are not generally the core competencies of your business, so you should considering hiring an expert.
If you want to be able to grow your business then spend time on new business development, building your network of strategic partners and booking speaking events, here are five benefits of outsourcing your marketing.
1. A highly skilled marketing professional
Outsourcing has risen in popularity over the past few years, with many small business owners outsourcing tasks to local and overseas talent, such as marketing. This means you are getting a highly skilled marketing person/team to do your marketing for you, with years of experience.
Your marketing expert will be able to build a robust marketing strategy and plan for your business to deliver measurable results.
2. Single point of contact
Often I see small business owners outsourcing one marketing tactic at a time, to a number of different agencies e.g. Facebook ads, or SEO. However it’s far more beneficial to outsource your marketing to one agency, one team.
Outsourcing your marketing to one agency is far more simple. And you can then rest assured that your marketing is in safe hands, and it’s one less thing for you to worry about.
3. Free up your time
Your small business can outsource your entire marketing function to an outsource agency, this includes task such as:
- Marketing strategy
- Marketing planning
- Campaign planning and management
- Digital marketing
- Branding, graphic design
The massive benefit here, is that it will free up your time, to focus on what you are really good at, building your business.
4. Cost effective
It can cost anywhere between $60K – $100K per year to hire a full time marketing person into your business. Outsource marketing is a far more cost effective solution to this, which generally costs half the price of a full time employee.
Small business owners are constantly looking for ways to attract new clients, and reduce expenses. Outsourcing is the perfect solution for this.
5. Stop wasting time and money
When a small business owners attempts to do their own marketing, you often waste time, effort and money on marketing activity that is ineffective, costly and does not deliver any return on investment. Leave it to a marketing agency. They are highly skilled and have years of training and experience to deliver outstanding results for your business.
My advice to a small business owner is to look at your current marketing results, are they where they should be? Are you hitting your revenue and new customer targets? It not think about outsourcing to a marketing agency. It will be worth the investment.