Make sure you choose the right marketing coach for you and your business
A marketing coach should have proven credentials to help your business reach its full potential. Here are the five non-negotiable credentials to look for, when finding and choosing a marketing coach.
After a summer spent watching the tennis, it’s pretty clear that behind every great player is a brilliant coach. It’s the same in business. An experienced marketing coach can be the difference between your business just coasting along or reaching its full potential.
What is a marketing coach, and how can they help?
If you’re not familiar with the term, a marketing coach provides tailored strategies to help your business grow revenue and expand market share.
Sure, there’s plenty of freely available information online about how to grow your venture, and you could take a trial and error approach to see what works for your business.
Tap in to the expertise of a professional
Ad hoc attempts at marketing often do little more than waste time and money. Meanwhile, you run the risk that your competitors have snared exactly the customers you are pitching for.
In business, lost opportunities are rarely recovered. That’s why it makes good business sense to tap into the expertise of a professional.
To be sure your marketing coach is delivering maximum value, look for five key qualities that will benefit your business:
1. Experience in big business
Let your small business tap into the resources enjoyed by the big end of town. Look for a marketing coach with experience working for large, reputable companies. It gives your business access to the insights, marketing strategies and know-how of some of the world’s leading corporations.
2. A resume that covers a range of industries
An experienced marketing coach will have worked in a variety of marketing roles, gaining real experience across a broad range of industries, including your industry specifically. This lets your coach know exactly what will – and won’t – work in your industry or sector.
3. Real life sales experience
Your marketing coach will ideally have worked directly in sales roles, providing the firsthand experience needed to help your sales revenue soar, and improve your sales processes.
In fact, the combination of sales and marketing experience is invaluable. The two go hand-in-hand to the point where the term “smarketing” by Hubspot, has been coined to describe the alignment between sales and marketing. A coach with smarketing skills can add measurable value to your business.
4. A big picture view of your marketing needs
By drawing on their depth of experience – and taking the time to understand your business, your marketing coach will develop a marketing strategy tailored to your business.
This should be backed up by a “big picture” view that goes beyond Facebook or Google ads, and encompasses Google Analytics, social media insights, and email marketing campaigns. Your marketing coach should even be able to crunch the numbers to let you know your return on investment (ROI).
5. Commitment to a long term relationship
Like any good mentor, your marketing coach should continue to support you long after you’ve discussed appropriate strategies.
A mentor for the long term
Look for a coach who displays a clear commitment to partnering with you for the long term.
It means being prepared to hold you accountable to your marketing plan (yes, there can be tough love involved!), and staying in touch through regular sessions to keep you – and your business – on track and moving forward.
iStock Image Credit: Adriana Cahova