In business, a month flies by so quickly, and even the best of us can forget to check on what’s important for the growth and consistency of our business. In this blog, I’m going to share 7 metrics to track and review in your business monthly. And you can also review these 7 analytics at the end of the financial year, to create a stong growth plan as we head into the new financial year.
1️) Google Analytics
I love data analysis and Google Analytics is one of my favourite tools, and it’s definitely an analytics tool that you need to monitor at a minimum, monthly. Google Analytics gives you all of the free tools you need to analyse your website and website traffic, in depth and all in the one place!
I suggest you review or think about the following when using Google Analytics;
- Where did your website traffic come from?
- Is your traffic coming from where you thought it would?
- Whichsocial channels performed well?
- Which content got the most views?
- What are people doing on your website, which pages are they looking at?
- How many new visitors did you have during the month?
- How many of these visitors made an enquiry/beacame a lead?
Track your progress for each of these metrics monthly in Google Analytics, to see if your website traffic is growing, and to see if your marketing activities such as paid ads and email marketing are driving traffic to your website.
2) Social Media insights
Reviewing your social media insights on platforms such: LinkedIn, Facebook, Instagram, TikTok and Pinterest are extremely important, as it allows you to see which posts, videos and stories your audience has engaged with the most. And you will also uncover which activity on social media is generating email sign ups and traffic to your website, and enquiries.
If you don’t make time to review your social insights, you will have no real idea which content is winning and what type of content you need to do more of.
On your social accounts, I suggest you review;
- Which posts/content got the most engagement, likes, saves and shares?
- Story analytics: How well did you engage with viewers, and which stories performed the best?
- Which videos performed the best?
- How many enquiries did you get via your content?
- Are you attracting the right kind of client – your ideal client?
- You may also want to review your hashtags and contrast them with the hashtags that brought the most engagements.
Lastly, make sure you review which of your social platforms drove the most traffic to your website and see if you can improve on the platforms that aren’t performing as well.
3) Email marketing
When you are running regular email campaigns, you will need to monitor the success of each one, so that you can continue to improve! You want to grow an email list of engaged readers, and you want them to keep reading and absorbing your content.
Using your email marketing tool such as MailChimp, you may want to monitor the following;
- Which emails got the most opens and clicks throughs?
- What generated sales or new subscribers?
- Which emails got the best open rate?
- Were any of your campaign emails shared?
- Did you have anyone unsubscribe? How can you minimise that?
- How many did not open the email?
- Which email audiences/segments are most engaged and highest converters?
These things may all seem obvious or even small, but trust me when I say that email marketing is still one of the most important ways to build trust and good relationships with your clients / subscribers, so you want to continue to perfect your campaigns!
4) Paid Ads
As we know, paid ads are another crucial part to the success of your business, but it would be no good to continue paying for an advertisement that isn’t giving you the best return on investment. It’s so important to review your paid advertisements and if they’re not performing well, try thinking about the following;
- What creative worked the best? (If you ran two ads, monitor which one performed better.)
- What was your cost per lead?
- What was your ROI for your ad spend?
- How many leads did you get and then how many sales from those leads?
- Do your landing pages or messaging need tweaking?
- What’s your conversion rate?
- What ad format performed best?
5) Google My Business
For local businesses and local SEO, Google My Business is where you are going to make an impact, and be found online. I would suggest checking the following on your Google My Business dashboard;
- How are customers searching for your business, direct or discovery?
- Where are customers viewing your business on Google in maps or search?
- What action are they taking? Visit your website, request directions or calling you?
- Are your photos that you are uploading getting many views?
- Have you responded to all the reviews?
- What is the common theme between your reviews? What are customers saying? Anything need improving?
Keyword research is the process of analysing words or specific search terms that potential clients may use when discovering your business on Google. Researching Keywords for your business is important for Search Engine Optimisation (SEO) and for general marketing. Keyword research will give you the best insight as to what your target audience is searching for on Google and other platforms such as Pinterest!
A great tool to track your keywords is Ubersuggest and Ubersuggest Projects. I would strongly recommend you use Ubersuggest Projects to track the following;
- How well are you ranking for your primary keywords?
- Compare your findings with last month. Have you moved up in Google rankings?
- How are your competitors ranking on their keywords?
- Are you targeting the right queries that your audience is searching for?
- What’s the search volume and how difficult is it to rank for each of your key search terms?
- Is your content using keywords people are actually searching for?
7️) New clients
Hooray! You’ve got yourself some new clients. That’s great news, but it also means you should be analysing how you’ve been able to achieve this. So where exactly are these new customers finding you?
A CRM is a great place to track this kind of information, and also your Google Analytics. Track the following:
- How many new customers did you bring on this month?
- Was this up or down on the previous month?
- Which platforms have these customers come from?
- How has this impacted your revenue targets? Did you exceed your monthly revenue targets?
- And what was the cost to acquire a new customer?
Aim to set aside some time at the start of each month in your diary, to go through these metrics in your business for the previous month. You want to ensure that all your marketing efforts are paying off.
And if you need me to assist with a marketing and business audit for your business you can find out more here and book via this link.