Whether your business is established, a start-up, it pays to keep a close eye on what your competitors are up to, and how they are ranking on Google.
Conducting competitor research allows you to gain an understanding of their strengths and weaknesses in relation to your business, allowing you to continuously stand out from your competitors and get ahead.
There is a free tool I want to share with you today, and that’s the new feature available in Ubersuggest for analysing what keywords your competitors are actually ranking for. How good is that?
So heere’s 7 tips to help you to do your competitor research using the free competitor research tool, Ubersuggest.
1 . Sign up to Ubersuggest
If you haven’t already, sign-up to Ubersuggest for free and login.
2 . Add the competitor domain URL
Once you’re on the home page, type in the domain of your competitor or even your business domain. And make sure you have selected English/Australia in the search bar beside the search button.
Choose a competitor that relates closely to your business. As said by Neil Patel, if you’re unsure on the best competitor to search, try doing a Google search for a keyword that you’re trying to rank for and use the top sites that come up on your search results.
3 . Competitor Reports
Once you’ve pressed search, go to the sidebar, click competitor reports and competing domains.
4 . Review your competitors on the graph
You will then see a graph which is showing your competitors that are getting more traffic.
There is also the option to click on the “more domains” tab and either remove or add competitors that may not have shown.
5 . Keywords and keyword gaps
You will then see a very helpful report showing the following key areas;
Competitor domains, which is a list of websites that rank for similar keywords as the website you’re analysing.
Common keywords, which show the list of keywords that the analysed website and competitors are both ranking for.
Keywords gap, which is helpful information on keywords that competitors are ranking for rather than the analysed website.
6 . List of competitor keywords
Use this list of competitors and find which ones you want to analyse further by clicking on the ‘View All’ drop down and voila you see a list of all the keywords your competitors are ranking for as well as the keyword gaps.
When analysing the competitors on the list, be sure to understand and pay attention to the following;
Volume: The number of monthly searches on that keyword.
Position: Is where the URL ranks on Google searches.
Est. visits: The estimated visits through Google on this URL.
Cost Per Click (CPC): Gives you an estimated idea of the cost of that keyword through Google Ads.
7 . Repeat with each competitor
Lastly, keep repeating this process with more and more competitors to continue gaining an understanding of your industry.
TIP: You’ll see you have the option to export to CSV. Try giving this a go so that you can keep a clear list of your competitors keyword metrics on one single spreadsheet to refer back to.
Enjoy having a browse at what your competitors are doing!