Hiring an external digital marketing consultant can benefit your business in so many ways. But for today’s blog post, I’m going to share three great benefits of working with a digital marketing consultant.
Did you know that more than 40% of businesses say that they would outsource their marketing to improve customer relationships. And 37% of businesses say that by outsourcing, it can free up time to help them develop new products or services.
1) Digital marketing consultant expertise
A Digital Marketing consultant is highly trained and a true professionals at what they do. This type of a marketing consultant needs to stay up to speed on marketing trends, and new marketing technology so that they can best assist their clients, with their digital marketing needs.
An external consultant will continuously be educating themselves and upskilling themselves also by doing regular courses in digital marketing.
Because for any consultant or agency to stay relevant in their own business, they have to keep up with the changes in the digital marketing landscape, and believe me it’s changing all of the time!
Digital marketing knowledge requires constant upkeep of education, especially with so many different types of digital marketing:
- social media
- email marketing
- SEO and website
- video marketing
- content marketing
- paid ads and so on!
Lucky for me, I LOVE keeping up to date with the latest trends in marketing which means my clients don’t have to. I can share my knowledge with them through the outsourced marketing services we offer at Vivacity Marketing.
2) Breadth of digital marketing experience in your industry
Your digital marketing consultant will have the experience of working with multiple companies and types of industries. Most consultants with niche down into particular industries, so it’s best to align yourself with a consultant that has worked in your industry before.
This may have been an obvious one but this really is an amazing benefit of outsourcing your marketing strategy and plan and digital marketing to an external digital marketing consultant.
Marketing consultants have to wear many different hats when it comes to the different industries they might be working with. So not only will they have a fresh take on your business, they may have had the prior experiences to bring something new to the table, an outside view.
And a great marketing consultants will do A LOT of networking, so hiring a consultant that has worked in your industry, may lead to key introductions for your business through their network.
3) Outsource your marketing for real business growth
By outsourcing your marketing to a digital marketing consultant, you will have consistency and accountability for your marketing, and you can focus your attention on other areas of your business.
This benefit is crucial for many businesses. I see so many businesses struggle to grow due to trying to do it all themselves. You simply can’t run a whole business yourself and expect it to flourish. Unless you don’t like to sleep!
By outsourcing to a marketing consultant, you can trust that they will be reliable and accountable to meet the objectives your business needs for measurable marketing growth.
And you can then focus your energy instead on where your business needs it to be.
So in a nutshell, the benefits of outsourcing a digital marketing consultant really does mean more growth for your business. If you’re a small business, this means you don’t have to spend the time training someone on your team to do your marketing.
You can rely on an experienced professional to do it all for you whilst you continue to focus on bigger and better goals for your business.
If you need assistance with your digital marketing contact us today we’d love to help.