Marketing a travel agency
In this blog, I will illustrate how Vivacity Marketing has helped the independent travel agency Platinum Travel, to increase their monthly revenue by 40%, through the Vivacity Marketing Coaching service. The travel industry is highly competitive so when Platinum Travel first approached me they had a solid business, with a decent turnover but they were stuck, and unsure how to grow their business further.
Meet Platinum Travel – Your continental concierge
Platinum Travel have been operating for about 10 years. They are based in Dublin, Ireland and they create tailor made holiday packages for their clients and specialise in trips to the U.S., from Ireland. They have survived the 2009 recession and in 2017 they approached me about working with them to help with with their:
- Marketing strategy
- Marketing planning
- Enhancing their website
- And they needed some guidance on how to grow their business and revenue.
Platinum Travel had been doing their own marketing, however they felt that they were just jumping from tactic to tactic without any clear plan of attack or direction. They had no no marketing experience and were confused as to what activities would help them grow their business, and give them a great return on investment.
They were really daunted by the world of digital marketing, and felt as if they were missing opportunities all the time. Platinum Travel wanted to increase their annual revenue by 15%, but needed some direction to help them get there.
Platinum Travel didn’t have a marketing strategy or a marketing plan in place. So our starting point was to have a two hour marketing consultation so that I could fully understand their business, existing marketing activity, processes and revenue streams. We agreed that marketing coaching twice per month would be the best path forward, as Platinum Travel wanted to learn how to market their business effectively.
We then commenced working together on:
- Building their marketing strategy
- Building their marketing plan
- Setting business, sales and marketing goals
- Market research to validate their buyer personas/ideal customers
- And setting some metrics in place that we could track each month.
How has marketing coaching helped?
“Vivacity Marketing Coaching has helped me by giving me a better vision, and educated me on how to strategise, set goals, find who my ideal customer is, and what my point of difference is. Vanessa has helped me sit back and review my business as a whole, so I can get a better picture of what I needed to do, to grow. And has helped us identify where we need to be focusing our efforts and marketing spend to get a real return on investment.” Ciara Foley, Platinum Travel.
40% increase in revenue
January is the busiest month for Platinum Travel as this is when many customers want to book their holidays. Revenue for January 2018 is up +40% versus January 2017. Their website visits have doubled, and website conversions have increased, as have their Facebook engagement and number of new customer bookings.
Growth in sales and brand awareness
“Working with Vanessa in Vivacity Marketing has been hugely beneficial to both my company and I. Her marketing knowledge and dedication is second to none. I have learned so much from her marketing coaching over the past few months. Her advice has seen our business grow both in sales and in brand awareness. She is infectious and I love our coaching sessions – I would highly recommend her & her company Vivacity Marketing, to any other small business owner that wants to grow.” Ciara Foley, Platinum Travel.