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How to set up an Amazon store

How to set up an Amazon store Article
How to set up an Amazon store

Table of Contents

Amazon is the most dominant shopping platforms in the world. Because of this, the customer base and potential is endless. In total, Amazon Australia’s sales are expected to reach around $10 billion Australian dollars in 2026. So if you have an e-commerce business or are wanting to start one, setting up an Amazon store could be one of the best ideas to increase your sales and take your business to the next level. In this blog I will who you how to set up an Amazon store.

Steps on how to set up an Amazon Store

1. Sign up for a professional sellers account

This first step to getting started is of course, creating an account with Amazon as a seller.

You can sign up with the Amazon link here.


2. Enrol in Amazon’s brand registry and review the eligibility requirements

You then have to register your brand with Amazon but first, you need to also review the eligibility requirements.

Your brand must have an active registered trademark in each country you wish to enrol your store or have a pending trademark application filed through Amazon IP Accelerator.
You must also have the brand name or logo displayed on the product or packaging of the items you are selling.

To get started with enrolling your brand, click here.

For Amazon Australia you will see the following supporting documents that will need to be submitted:

  • A copy of your trademark registration in Australia.
  • Your logo.
  • A list of product categories that you wish to sell under.
  • A list of countries where your brand’s products are manufactured and distributed.

3. Submit your enrolment and sit tight until Amazon reaches out to you to verify further

Amazon opens up a wide new market place to sell your products to consumers. It can take a little while to get your enrolment approved, so use this time to organise high quality product photos so that you can position your products to sell in the best light.

Also do your research with other brands similar to yours in your category and see how they have laid out their products, pricing and descriptions in their Amazon store and make sure you have all the information that you need to lay out your shop online.

Benefits of having an Amazon store

The main benefit for wanting to set up an Amazon store is to drive shopper engagement and sales, but here’s a list of benefits for why you should set up an Amazon store.

  1. Designs: Pick from a variety of templates and set up the store to suit your brand look and feel.
  2. Simple and easy to use: You don’t need to know how to build a website and there’s no coding required.
  3. Increased traffic & repeat purchases: Gives you an opportunity to get your brand seen from new audiences and keep them coming back to purchase over and over again.
  4. Search results: Obtain a higher ranking in Amazon’s organic search results.
  5. Give an enhanced mobile experience with Amazons platform: Peace of mind that your store will be easier than ever to reach by mobile.
  6. Shoppable photos: Allowing you to schedule seasonal updates and releases in advance, which will improve your speed to market.
  7. Access easy to read store insights: You can easily see what’s working, what’s not, what’s selling and what you need to improve.
  8. Integrated promotions: You can use the in-built social features like social sharing buttons to promote onto your social channels when you release new products to your range.
  9. And it’s free: To create an amazon store is absolutely free!


And Amazon store is a great additional sales channel to add to your e-commerce store, and your Amazon store can be working for you while you sleep. So I would highly encourage building an Amazon store if you are new to e-commerce or struggling to get a high volume of sales or brand establishment while just starting in e-commerce.

Good luck! — Helping you build a vibrant business


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