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How to set up an Etsy Shop for your eCommerce Store

How to set up an Etsy Shop for your eCommerce Store Article
How to set up an Etsy Shop for your eCommerce Store

Table of Contents

If you’re a small business owner selling handmade items, vintage goods, and craft supplies, then you should definitely think about linking your e-commerce store to an Etsy Shop on

In this blog post I will share why Etsy is a powerful sales channel and can be an extension of your online store.

Why you should have an Etsy Store!

The Etsy marketplace is one of the most popular third party platforms for the community of makers, small-business owners, and shoppers who all share a passion for uncommon and rare goods.

In terms of growth potential, Etsy has approximately 40 million active buyers on their platform, across the globe and as an Etsy store owner in Australia, you have the opportunity to expand the buying potential of your unique products all over the world.

The Etsy annual revenue has also shown continuous growth every year for the last 9 years with a $1,651 million dollar revenue increase since 2012. This means more and more people are buying from the platform every year!

Joining a marketplace like Etsy is something to take advantage of, especially since they’ve done all of the marketing and branding for you already. All you have to do is take control of your store and sell your amazing products.

Below are the simple steps to follow to set up your Etsy store.

How to set up an Etsy store

1) Create an Esty account

Go to:  Click on the Sign in button in the top right hand screen, and click on Register. Then enter your details and create your account.

Create an Etsy Account

Once you’ve easily signed up, you then want to click ‘Open your Etsy shop’.

Open your Etsy Shop

This will then direct you to set up your preferences for your business.


2) Set your Etsy shop preferences

Follow the prompts to setting up your shop language, country, currency and selling frequency. Press save and continue.

Etsy Shpp Preferences


3) Name your shop

You can ideally name the shop to suit your already established business, otherwise come up with a fun and creative name that relates to your business and the goods you sell. But remember, you can only change your Esty business name once – so you want to make it a good one!

Name your Etsy Shop


4) Stock your shop – Add a new listing

Etsy will prompt you to add as many product listings as you can. The more listings you have will mean more chances to be discovered!


Etsy will prompt you to add in photos of your item at a maximum of 10 different angles. It is recommended you should add at least 5 types of images when selling on Etsy.

If you’re also wanting to get extra attention on Etsy, make sure your photos are great quality and capture all aspects of your wonderful product.

Adding Photos to Etsy


You can also add a video of your product as this can help with engagement and driving more sales. In fact 73% more visitors who watch product videos will make a purchase.

Add videos to Etsy

Listing details

This where you describe your product to drive those sales. Make sure you’ve done your keyword research so you have more chances of your link coming up on Google search results.

Listing Detail on Etsy

Inventory and pricing

Here is where you can easily set your price and inventory amount:

Inventory and Pricing on Etsy

  • Variations and personalisation: Use these options to give your buyer the choice of making colour or size variations as well as the option to have their product personalised if relevant.
  • Delivery: Set your delivery specifications for domestic and international shipping. You can also add in an estimated time for processing if the customer’s order is made after purchase.

Variations on ETsy

Pricing on Etsy

5) Choose how you’ll get paid

Simply complete this step by filling in where your bank is located as well as your banking details.

Tip: Consider getting a business card so you can track all of your revenue and expenses.


6) Set up billing

Etsy will require that you provide a credit card for identity authorisation purposes. You may also incur fees in which Etsy will charge these fees to that card. Now that you’re all set up – you can officially open your shop.


7) Start customising your shop

Let your customers know a little more about you and your shop.

Start with your bio
Make this keyword rich, let people know exactly what they can buy from you and what kind of quality they can expect from shopping at your Etsy shop.

If you’ve already got an ecommerce store, you can add in your logo as the profile photo and make your bio all about your business.

If you’re an independent seller, you can add a photo of yourself and tell people a little more about you and your background.


8) Be sure to add in your business policies

Like any store, you need to set up some policies.  So don’t forget to add in this step – Important policies would be your payment methods, returns & exchanges etc.

You may have to do some thinking about how to establish these policies as some products may be made to order. Or you may already have these set up for your eCommerce store.

Start Promoting your store

If you’re wanting an extra boost to promote your store, you can get started in 2 ways

1) Promoted Listings: Paid ads to get your items in the feeds of interested shoppers more frequently on Etsy.

2) Google Shopping Ads: Target shoppers at key moments when they are searching for items on Google, you can easily run the campaign right from your Etsy account.


I hope this blog has shown you how simple it is to start setting up your own store and selling on Etsy.

So if you’ve been thinking about selling your made goods on another platform, you can now see just how easy it is to set it up. I look forward to hearing about your next sale on Etsy. — Helping you build a vibrant business


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