In this blog, I will be sharing the importance of having a strong keyword plan for your business and how to use this plan effectively within your marketing strategy.
Think for a moment, that you’re the customer searching for something that your business offers. What are the possible words that your customers could be searching for? Do these words all appear on your website? Have you done keyword research to validate these keywords?
It may seem obvious that you’ll have all of these keywords on your website just by guessing, but it’s not always the case unless you’ve properly conducted keyword research. It really is the most important aspect of your Search Engine Optimisation and influences a big part of your marketing strategy.
So, if you really want to maximise your SEO, you’re going to want to tune in to find out why you need a strong keyword plan!
How do you do keyword research?
Conducting keyword research for your business plan is basically the process of discovering the best words or phrases that people are using on popular search engines such as Google, Pinterest and YouTube.
Keyword research comes into play with any type of SEO and should be considered carefully on your website, channels, campaigns and advertisements.
Another thing to remember when thinking about keyword research for your marketing plan is that this research can really tell you what your ideal clients are looking for, not what you may think they’re looking for! In reality, this is what creates a profitable niche for your business!
Why is a keyword plan so important?
Having a keyword plan helps you understand your potential customers:
- Getting clear on your product or service offer
- Finding your niche
- Finding out what people are searching for most
- Understanding whether browsers who find your website are able to solve their problem or have their questions answered.
Keyword research and planning also tells you important information such as;
- Where you rank for keywords
- Which keywords are easy to rank for
- Which keywords your competitors are ranking for
- Where your online organic traffic is coming from.
How should you start researching for your plan?
There are five steps involved in research the keywords for your plan, and then implementing the keywords onto your website. I have outlined these below.
1 . Start by writing down all relevant keywords and search terms
Firstly, start by writing down all of the important, relevant topics you already know about your business. These topics should align with your brand and your business goals.
Break down the main category of your brand into smaller searchable topics that are related.
For example, if you own a women’s boutique, relating topics might be;
- Womens casual dresses, or
- Womens summer shorts
Think about what your audience could be searching for on Google, and make sure the related topics are important to your business.
2 . Start researching your niche and identifying particular niche topics
Some keyword tools you may want to use when conducting keyword research and planning are;
- Google Keyword Planner
- Moz Keyword explorer
- Ubersuggest – You can read more here: How to use Ubersuggest to rank better on Google
One other simple way to conduct research to get your started is to just start typing search terms into Google search box and see what other topics it suggests in the drop down box, and in the people also searched for section of Google.
3. Research your competitor keywords
Doing keyword research on your top 3 competitors who are succeeding, is a simple way of compiling your own list and understanding what the market is looking for. If you use the Ubersuggest tool go to: Your Dashboard > Traffic Analyzer > type in the URL of your first competitor then scroll down the page and you will be able to see the exact search terms that their website is ranking for.
You can do this for all 3 of your top competitors. I have explained more in this blog: How to use Ubersuggest to rank better on Google.
4. Make a list of relevant keywords and search terms
When you’re researching shorter keywords, remember that these are search terms that relate directly to your brand, whereas long-tail keywords are much more descriptive and will relate more to a searchable sentence.
Using the above example relating to a women’s boutique:
Short keywords: Womens dresses
Long-tail keywords: Womens dresses for summer festivals in Australia
Be sure to update this keyword list at least every quarter to make sure you’re staying on top of new season trends.
I would personally list all of your research and findings in a simple excel spreadsheet, that way it is extremely easy to go back and refer to your list.
5 . Add these keywords to your website and Google My Business Page
The final step is to use these keywords on your website. So you will need to pick one focus keyword per page on your website and use this keyword in the following areas:
- Naming of the images on that page
- Title Tag
- Meta Description
- Alt Text
- And place the keywords throughout the page of the website.
If you have a WordPress website use the Yoast Plugin to add your focus keyword, title tag and meta description to your page.
So there you go, all you need to know about doing keyword research for your business. Every time you write a new blog you will also need to research the relevant keywords and add to your website accordingly as per the steps above.
I hope you’ve enjoyed some of these short tips to helping you get started with keyword research.