If you’re reading this, you may be trying to work out how to get more traffic to your website. Well it all starts with keyword research. In this blog, I’m going to share how to do keyword research using Ubersuggest, and how to check on the keywords your competitors are ranking for.
I’ve previously written about a free SEO tool known as Ubersuggest, created by the marketing wizard Neil Patel. It’s such an amazing free tool to help you with keyword research, content creation ideas, and to have a sneeky peak at what your competitors are up to.
How to get started with keyword research
1) Ubersuggest Keyword analyser
Head to Ubersuggest, select your country from the drop down menu, and in the search box you can paste your URL or a primary keyword, and click search. Alternatively you can log in via the blue Sign in button if you already have an account.
In the lefthand website navigation click keyword analyser, then click keyword overview.
You will see a search bar at the top of the screen. Type in the keyword keyword you want to research to start getting an overview.
Ubersuggest will show you the following information underneath the search box:
- The search volume is the amount of searches that keyword gets per month.
- The SEO difficulty is the estimated difficulty in organic search. The higher the number, the more competitive it is.
- Paid difficulty is the estimated difficulty in paid search. Again, the higher the number, the more competitive it is
- Cost per Click (CPC) is the average amount you would pay for that keyword if you wanted it to be soon on a google ad.
2) Keyword ideas
To dive deeper into your keyword research, click on Keyword ideas in the left hand navigation. Here you will see a list of keywords that come up based on the main keywords you’ve chosen to research, as well as the details of each keyword described above, making them easy to compare.
My recommendation would be to tick some of the keywords that you could either use to write blogs for better organic search results or for your Google ad campaigns. Tick the ones where SEO difficulty is low, so that you have a better chance to rank. Once you’ve ticked some options, click ‘Export to CSV’ and begin making a spreadsheet so you can refer back to these keywords.
3) Keyword list
You can also create a list in the Ubersuggest new feature called Keyword list.
This feature allows you to:
- organise keywords into classified lists
- save your research
- and see the aggregate data for each list.
First, go into the keyword list and create a new list. Name it based on the category of keywords you’re researching.
Then you add in your keywords from the keyword ideas you’ve saved in your excel spreadsheet and click add keywords.
And finally when you click into content ideas, you will see some of the content that already pops up on Google searches for that keyword. You can use this section for further inspiration for creating your own similar content.
Competitor keyword analysis
Now let’s look at how you can analyse competitors keywords that they’re ranking for.
1 ) Competitor Analysis
Start by clicking on Competitive Analysis in the left hand navigations.
In your competitive analysis, begin at the traffic overview and paste in the URL of your competitor, then click keywords by traffic.
Here you will then see a list of the keywords that your competitors are ranking for on their website and again, you will see the volume of monthly searched as well as:
- Position: Where the competitor URL is ranked in Google pages
- Est visits: The estimated traffic their webpage gets from Google on that particular search term
- SEO difficulty: Estimated competition on that search term.
This is a great way to get a snapshot of the type of keywords your competitors are using.
2) Top pages by traffic
Click on this section to specifically see which of your competitors webpages are getting the most traffic.
You can see which pages are getting the most organic search visits on Google in the estimated visits column. You can then see which of those pages have backlinks.
Click ‘view all’ on the backlinks and you can even see what websites they are specifically, and make a backlink plan for your website.
3) Similar websites
Ubersuggest also has a new section called similar websites.
This section allows you to put in your domain URL, or even a competitor’s domain, to find which websites are ranking for similar keywords. This may help you discover competitors you didn’t know of.
If you scroll a little further down, this section pictured below shows you a list of each competitor with:
Common keywords: List of common keywords that both are ranking for.
You can click ‘view all’ to see a specific list of the keywords as well as the Volume, position, visits, CPC, paid and SEO difficulty for each of these keywords.
Keywords Gap: This shows a list of keywords the competition ranks for, and that you are not ranking for. Meaning, if the competition is ranking high for these words, you may want to consider including them on your website if they’re just as relevant.
You will also see it will show you the estimated traffic the similar websites are getting monthly as well as the amount of backlinks they have.
This is such a great way to build a content plan and get new ideas for your blogs, website and content.
I hope using these ubersuggest features allows you to help plan your SEO and keywords strategy for your business.