Recently I shared a blog about why Pinterest is a great tool to drive traffic to your business website. Now I want to go deeper into the tips on how we’ve recently been able to get the Vivacity Marketing Pinterest account impressions from 4K unique monthly viewers to now over 42K in such a short amount of time!
Drive more traffic to your pins and website
Getting our Pinterest page to 42K monthly impressions, has helped us to gain a lot more website visitors, and email subscribers, so it’s definitely worth looking looking at the tool Tailwind, for your small business Pinterest account too.
Pinterest is a fantastic social media platform to use, for driving traffic to your website, your content and ultimately to generate sales and exposure to your business. And recently my team and I have started using Tailwind to accelerate the growth of our Pinterest account.
Once you’ve got the hang of how to create pins and can navigate Pinterest for your small business marketing, you may want to consider subscribing to Tailwind, I’ve found this app really useful in helping in growing our Pinterest account.
Tailwind is a marketing tool for Pinterest (and recently they have added Instagram), that allows users to manage their Pinterest account from a centralised platform, saving Pinners time and helping to increase their reach. Tailwind is the social media scheduling tool that gets real results in less time.
Tailwind is a game changer for Pinterest, and here’s why in a nutshell:
- Tailwind allows you to strategically schedule posts, making pinning a whole lot easier.
- You can set up a range of pins on Tailwind and they will post at times that have the best engagement.
- You can create a ‘Loop’ which means you can set up all your pins with the best engagement to be re-pinned and get noticed more.
- It’s a massive time saver!
- You can also easily create pins from your other social media accounts or really any website. Tailwind connects to your browser, making it easy to pin straight from any other platform with the “Schedule button” that appears on a picture.
- Tailwind also has many tips and tricks to help you along the way with mastering Pinterest, with a tonne of free resources on the Tailwind blog that you can refer to.
And Tailwind offer a 30-day free trial, so you can can dip your toe in the water and see if you like using this tool to help you grow your Pinterest views.
4 tips to help you grow your unique viewers each month
1. Create relevant boards
Start by creating as many boards relevant to your business and your target keywords, and some which are for aesthetics. For example: Vivacity Marketing offers marketing services, so the majority of our boards are shaped around marketing and business.
But we’ve also included boards such as fashion, quotes, motivation and one for pure aesthetics, which I re-pin posts that match my branding colour scheme, and pins that I like!
When creating each board, don’t forget to write a description of what the board is about.
This step should include as many relevant keywords as possible, so that when users come across your board, they can read what your pins are going to be about and choose to follow if it they are interested.
2. Get pinning daily!
Share as much of your valuable and helpful content as possible, daily! Pinning tips and blogs are great for sharing, and I’ve noticed any free tools such as freebie templates do very well too. I mean, who doesn’t like to find a good freebie right?!
If you’re a product-based business, create pins that share how to use of your product, or simply showing the product in action. Videos can work well also for product based businesses. If you scroll through your Pinterest feed you will probably see lot’s of videos being added now.
But you may be able to share blogs that relate to the problem your product is solving e.g. if your product is eco-friendly, you could share blogs in relation to saving the environment.
Create aesthetic pins: You can create gorgeous pins on the popular free tool known as Canva. Stick to warmer tones if it suits your brand as warmer toned colours have been shown to outperform colours such as green and blue. And keep your tones consistent with your branding colour palette.
Pin title and description: The pin title should clearly state what the pin is about and the description should be able to tell the user a little bit more about what they can expect by clicking through on your pin.
Tip: Make a list of keywords that suit your business and refer back to this list when you’re writing a new description.
Another thing to add to your description is a call to action. You want to give the viewer a good reason to click through to your link and your website or landing page.
Start by pinning 1 – 2 pins that involve your own content and perhaps 2 – 3 re-pins of other relevant content, quotes, or aesthetics per day and see how your pins are performing before you pin anymore.
Starting small allows you to put more focus and time into perfecting your pins from the get-go and plus, you don’t want to flood your account at once, you want to space out your content as well.
3. Always review your pins
Pinterest for business, allows you to see the analytics of your pins and how they performed. Some of our pins can get thousands of impressions and some may not get over 100.
So, it’s important to review the reasons why some pins are more popular than others:
- Are their enough keywords being used?
- Is the pin attractive to the viewers in your niche?
- Is the description catchy enough?
This is where you would need to do some research on similar topics to your content and pins, to see how other pins are getting to the top of the search page.
4. Try Re-designing and re-pinning any high performing pins
Something I’ve noticed that works for growing our platform, is to take advantage of a pin that has done exceptionally well.
So, create a brand-new design for one of your high performing pins and pinning it to another board with a similar description.
The Pinterest algorithm will see this as fresh new content that could be noticed highly once again! And vice versa for any pins that didn’t perform well. Create a new design and think about what would capture your attention on that particular topic when writing your description.
Some tips to help you grow your Pinterest starting today!
- Think of 5 – 10 new boards you can add to your account that are relevant to your business, or that can show your personality, or share what you like in your spare time.
- Do your research on relevant and searchable keywords for your business.
- Make a list of those key words and consistently use this list for pinning and describing your content.
- Get ahead with making your designs. Start with 3 designs for each bit content you want to share. Let’s say you have 20 pieces of content you want to share, and you have 3 designs of each, there’s 60 designs ready to go, use Canva to make it really easy.
- Write out your descriptions for each bit of content you want to share.
- Once you have the designs, keywords and descriptions out the way, you’ll pretty much have done all the hard work!
- Get your 30-day free trial of Tailwind once you’ve established the above and use this tool to get more views on your pins.