The popular and fun video app TikTok has been another social media game changer for business. That’s because one video has the chance to go viral and give either your personal brand or business the chance for millions of views. So in this blog, I’m going to walk you through how to use TikTok.
Looking for TikTok trends
Once you’ve set up your TikTok account and before you get into shooting, it’s important to look out for the trends that suit your business brand or business niche. This includes;
- video content ideas
- and sounds or songs.
Trending hashtags can help target your audience on TikTok, so there will be a bit of research to do here.
Some tips on researching include;
- Find which hashtags are commonly used in your industry
- Look at what hashtags your audience are actually using
- Head to the discover tab, you can also see what’s currently trending by hashtag and find ones you could use for your account.
Typically when scrolling through your TikTok (‘For you’ page), it’s quite common you will see recurring videos pop up. These commonly tend to become ‘trends’ and video trends can spark from the following areas:
- And Features.
It’s common that people see a video with a funny sound for example and use it in a different way that relates to them.
Sounds and songs:
There’s an easy way to use a song or sound you find when scrolling on your for you page. Simply just press the bottom right button of the video if it’s using a sound you want to use.
You have the option to either ‘Add it to favorites’ and keep it there for later or press the red ‘use this sound’ button and get recording straight away.
To identify these trends, it’s important to spend some time on the app and even look outside your niche trends to see how you can make them on your own. Don’t forget to stay authentic to you or your brand and keep a creative eye.
How to shoot your video
- Hit the create video button in the menu bar which is essentially the plus sign in the middle.
- You have the option to create a 3min, 60 or 15 second video so select based on what your video is about and how much time you will need.
- The speed button allows you to either slow down or speed up the video (most creators tend to opt for real time).
- Then you have the option to use Beauty mode or filters on your video. You just have to add beauty mode prior to shooting but you can add a filter when editing.
- Now the timer. This very much comes in handy for many videos on TikTok. You have the option to set a 3 or 10 second timer. Then you can also set it to stop after a certain amount of time by dragging the line to the seconds you’re filming if you’re filming multiple snippets in one video.
- If you already have a video recorded on your phone, you can also upload that using the bottom right ‘upload’ button.
Finding Music when creating a video from scratch
By simply hitting the ‘add sound’ button when creating a new video, you can either search for the song you’re after or use some of the Tiktok playlist suggestions. This is also another place where you can see what is trending with music and sounds. When you click ‘TikTok viral’, there’s a number of songs and sounds numbered by their current popularity. It’s a quick and easy way to hop on a new trend.
Editing your video
Once you’re done shooting, it’s time to edit your video. Here’s what you can do on Tiktok to edit:
- Filters: As mentioned above, you can choose between a range of filters to add onto your videos.
- Adjust clips: This option allows you to trim the start and end of your video by dragging the red bar inwards.
- Voice effects: This option allows you to change the sound effects. They can be applied to your recording and original sounds and there’s a range of found effects to choose from.
- Voiceover: This tends to be a popular effect on Tiktok as it allows you to record sound over your video. A common video tren that uses voice overs is something like ‘A day in my life.
- Captions: This feature can automatically add captions to your video where it recognises voice.
- Noise reducer: This is used to try and remove any background noises
- Enhance: Auto enhance the lighting and exposure on your video.
- Effects: Browse through the effects to add onto your video.
- Text and stickers: Text is great to add in many types of Tiktok videos but it is generally best to keep text short and sweet on Tiktok.
If you want to film your video and edit it separately on a more advanced platform, I have previously written a blog about how to edit a video on your phone through an app called Splice which you can read here.
Posting your video
Once you’re done shooting and editing, click ‘next’. Be sure to add a caption and use some of your hashtags to the caption.
You can also choose to;
- allow comments on your video
- allow a duet (this means that people can record a video and post it alongside your video).
- allow stitch (this allows other creators to play your video and then play theirs in response.
- Duets and stitch’s are trends of their own as well.
Now you can either save your video to drafts or post it for potential millions to see.