iStock Image Credit: Yacubchuk
What are the benefits of writing a small business blog?
The thought of writing a blog may paralyse you with fear. You may dread the thought of it and procrastinate writing your blog each month. But by writing a blog for your small business, you will enjoy the following benefits:
- Attract visitors to your website
- Position yourself as an expert in your field/industry
- Tell your story
- Help your potential customers along their buying journey
These are just a few of the many reasons to start a small business blog for your business if you have not already done so. In this blog post I will share my top 6 tips to help you write your next blog.
6 Tips to follow when writing a blog
1. Do your keyword and topic research
The very first step is to decide what you are going to write about by doing some keyword and topic research. I recommend using Google as a starting point. Search for a topic that you want to write about and see what suggested topics Google shows you. Look at the search volume for each topic and scan what blogs are already available on this topic, in the search results.
Identify a gap for a topic, and write a blog about your chosen topic. But remember to ask yourself:
- Is this topic useful?
- Is it educational?
- Will it add value to my potential customers?
- And how will this blog move them further along their buying journey?
Have a blog content plan in place to help you with this. I recommend blogging at least once per month to start off with. Schedule the time to write a blog into your calendar each month. And commit to doing it.
2. Choose a relevant image
Choose an image that conveys what you are writing about in your blog. There are lots of resources that you can use to source images. Some paid options would be iStock, Gettys and Twenty20.
Or some free image resources would be Pexels and Unsplash. But by using these free image website you run the risk of seeing the same images being used by other business owners too. If you are blogging regularly it might be worth while subscribing to one of the paid options.
3. Plan your blog content
I find the best way to plan a blog is to write down 5 – 6 bullet points as a starting point. And then these bullet points can become your sub headings within your blog.
It’s important to make your blog easy to read on any device, desktop, tablet or mobile phone. So to make your blog scan-able and easy to read on mobile, short sentences, paragraphs and sub headings will help.
4. Flesh out each paragraph
Once you have jotted down your bullet points and sub headings, the next step is to flesh out each paragraph. You want to move your reader through a logical flow and story within your blog.
So make sure your bullet points flow and that the content makes sense and is easy to read and follow. Avoid industry jargon!
5. Add a Call to Action
Each blog you write should have a CTA (Call To Action). The purpose of the CTA is to move your reader further along their buying journey. So the CTA could be to:
- Click on a link to read another blog on your website
- Download a checklist
- Download a printable pdf which is a summary of the blog
- Download an eBook for further reading
What’s the next piece of content that your reader can view to help them make a purchase decision? What information do they need?
6. Spell check and share
The last step is to proof and spell check your blog. Be thorough with this step so that you don’t miss anything. Get another set of eyes to spell check and proof your blog too. Then once you are happy with it hit the publish button and share your blog far and wide across your various social channels.