Thanks for visiting the Vivacity Marketing website. I’m Vanessa Geraghty McGann, Founder and Principal Marketing Consultant, at Vivacity Marketing, which launched in July 2017. Read on to find out more about Vivacity Marketing and me….
How my marketing career started
I am originally from Malahide in Dublin, Ireland and I fell in love with Australia when I backpacked here for a year in the late 1990’s (I am showing my age now!). When I moved back to Ireland in 1999, I interviewed for a temp job at a Dublin based online business, TopJobs on the Net.
The Marketing Manager who was interviewing me, stopped in the middle of the interview and offered me a job as a Marketing Executive, even though I had no marketing experience or qualification (I had done a Bachelor of Arts Degree, and Postgraduate Diploma in Communications)! I said yes to this amazing opportunity and studied a Marketing Degree by night for the next 3 years.
A quick jump into the Advertising world
With the dot com boom came the dot com bust just as quickly, so that company was in trouble so I left TopJobs on the Net to work in Advertising for 2 years. I worked as a Media Planner and Buyer on the Diageo and Ferrero accounts at Initiative Media.
5 years in New Zealand
Once I completed my Marketing Degree, I packed my bags and headed off to New Zealand for nearly 5 years in 2003, as I wanted to gain my citizenship there so that I could return to Australia to live.
Trained by the best in the marketing industry..
When I arrived in Auckland in my late 20’s there were lot’s of marketing roles available, so I quickly got a job as a Marketing Analyst for BP Oil. I worked on the Castrol side of the business, helping them build and launch the new New Zealand website, and then on the Wild Bean side of the business, I worked with the team to identify how to build a more profitable cafe and impulse purchase side of the business.
Next I entered the world of FMCG (Fast Moving Consumer Goods) and started working at Nestle as a Senior Assistant Brand Manager for the next year and a half. It was fast paced and I developed some serious project management skills as I was juggling up to 14 projects at any one time.
And then came my big break, I managed to get my dream job at Coca-Cola as Senior Assistant Brand Manager for Coke and Coke Zero and then within 3 months I was promoted to Brand Manager. I worked initially on Powerade, Kiwi Blue Water, Schweppes and then was promoted to Brand Manager on Diet Coke and Coke. I received the best training in my marketing career at Coca-Cola and I worked with the most remarkable talent in the industry, which I am eternally grateful for.
A move back to Ireland and a job at the chocolate factory
In 2008 I moved back home to Ireland for a year, after securing my NZ Citizenship and NZ passport. Growing up in Dublin the Cadbury chocolate factory is a short drive from my home town of Malahide. A dream of mine as a child was to get a job working at Cadbury. Imagine all the free chocolate I would get! So what did I do? I secured a job as Senior Brand Manager at Cadbury for the year when I get home!
My move to Australia
In April 2009, I fulfilled my dreams of moving back to Australia, and moved to Perth. Despite my dazzling resume and global experience I could not get a marketing job as I didn’t have “Perth experience”. I got knock back after knock back which I could not understand as I had always pretty much gotten every interview I went for.
4 years working in sales roles
So I had to bite the bullet and I jumped into sales roles for the next 4 years in Perth:
- Independent Distillers Australia – I worked for 6 months as an alcohol rep which was a great first job in Perth with lots of nice perks (cheap alcohol what Irish lady wouldn’t love that!)
- Western Force Rugby Team – I then worked as the Account Manager for the Partnerships team managing 15 sponsors, and doing sponsor negotiations and handling contract fulfillment. While I was at the Western Force I studied a part time Personal Training course and qualified in 2010 and launched my side hustle PTV Personal Training.
- GE Finance – And my final role in sales was on the credit cards side of the business working with the franchise accounts training their staff on how to use the GE system and how to position finance to sell more products in store.
Marketing in the finance industry
Then in 2013, I secured my first marketing job in Perth, as Franchise Marketing Manager for WA/SA/VIC for Mortgage Choice, where I worked as the Marketing Advisor/Consultant to the 180+ franchisees across the 3 states, helping them set up their website, social media, build their marketing plan when they purchased a franchise. I worked there for about a year and a half, then in 2015 I had a baby at 40.
My passions of Marketing & Health collide
I returned to work in 2016 after a years maternity leave and I got a job as WA Marketing Manager for the Australian Institute of Fitness, which is where I had studied to become a personal trainer. So I was thrilled as my two passions were finally coming together.
I was made redundant just before Christmas in 2016, as they let go of all of their contract staff, so I ramped up my personal training business all summer. Then I was introduced to a lady who was running a Marketing Consultancy business, and I started doing some part time work for her.
A massive business opportunity
Within 8 weeks of working for her, she decided to pursue a career else where and offered me the business. What an amazing opportunity so of course I said yes! And Vivacity Marketing was born in July 2017. I am so grateful for this opportunity and I am determined to share my wealth of knowledge with small business owners, and help them succeed in building their dream business.
My unique approach
With my marketing, sales, training and advertising experience, it allows me to approach my clients businesses with a very unique view. I look at the overall business picture first, then at the sales processes and marketing strategy and plan. This enables me to identify challenges and also key opportunities to improve efficiency, increase revenue and attract more loyal repeat customers.
How does Vivacity Marketing work?
Vivacity Marketing is strategic partners with Hubdo, who are a Hubspot partner, and a wholesale digital agency, who work directly with marketing consultants from around the world. They are an extension of the Vivacity Marketing team. We have weekly team calls and we are a network of 35+ consultants globally, that can bounce ideas off each other.
Together with the Hubdo, we work to develop the best marketing strategy, inbound sales and marketing plan, and build a bespoke outsource marketing package that helps our clients achieve their goals and objectives.
The benefits of working with a Marketing Consultant
It’s expensive to hire a full time or even part time marketing employee to work in your business. One of the biggest benefits of working with me as a marketing consultant, is that you are getting the experience and expertise of a Marketing Manager with a vast amount of experience, at much cheaper cost. Which means that the money you save in hiring a full time marketing employee can be used instead, to grow your business, by investing in marketing spend.
Vivacity Marketing Coaching
I know how confusing it can be when you start a business, to know what is the best approach to take with your marketing strategy and plan, which is why I launched the Marketing Coaching service. I work one on one with small business owners in their first 1 – 2 years in business to help them set their business up for success and build a sound strategy to attract more clients.
I am passionate about helping business owners in the health/wellness, beauty, finance and travel industries.
www.vivacitymarketing.com.au – Helping you build a vibrant business.