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What exactly does a small business marketing consultant do?

What exactly does a small business marketing consultant do? Article
What does a marketing consultant do?

Table of Contents

Have you ever wondered what a small business marketing consultant does? I get asked this question all the time, what exactly do I do? And how can I add value to your business?  In this blog post, I will uncover exactly what a small business marketing consultant does. And how I can help you grow your small business through a proven marketing system.

What does it take to become a marketing consultant?

Most marketing consultants will have spent many years working in the corporate world of marketing on a variety of brands. And in my case I have also worked in an advertising agency and in sales roles, which gives me a unique way of looking at a business.

By working in a variety of industries, a marketing consultant can then apply their experience and learning to your business. Especially if your business has stopped growing, and needs a kick start.

A marketing consultant has the ability to look at your business and identify three things, through close analysis:

  1. Identify where the problems lie within your business.
  2. Realise where the opportunities exist within your business for growth.
  3. And how to create and implement a marketing strategy and plan for your business to grow your revenue and help you to attract more of your ideal client.

Many marketing consultants are often very analytical, and great problem solvers. So it’s hugely beneficial for you, as a business owner, to hire the skills of an external consultant, to take an objective view of your business.

The biggest difference between being a marketing employee and being a marketing consultant is variety. Consultants get to work with a variety of brands in a variety of industries. Which means we are highly adaptable and have the ability to absorb ourselves into a brand and quickly identify where the need for change lies.

Strategic marketing

So the first area that a marketing consultant can help you with, is developing your marketing strategy. Most businesses I meet, do not have a marketing strategy in place, or a sales and marketing plan. And are just jumping from one marketing tactic to the next. Hoping that something works! And many businesses are purely reliant on WOM (word of mouth) referrals to get by.

To simplify marketing strategy, answer these three questions for your business:

  1. Why do you do what you do?
  2. Who do you do it for?
  3. What do you do that’s both unique and remarkable?
  4. How will my life look after using your product or service?

Spend some time answering these questions, get your team involved if you have a team. This really is the essence of your strategy. It doesn’t have to be a complicated process, but developing your marketing strategy, is by far the most important action you can take for your business.

Outsourced Marketing services

Once a marketing consultant has developed your marketing strategy, the next step is to build your marketing plan of customer touchpoints, to bring your strategy to life.  This will help you attract more of your ideal customers, and convert them into long term, loyal, repeat customers.

Now as a business owner, chances are you do not have a marketing employee, to implement your plan. It can be expensive to hire a part time or full time marketing professional. So an area that a marketing consultant can also  help you with is that you can outsource your marketing activities, to the consultant. Think of them as your as your virtual Marketing Manager.

A marketing consultant will do all of your marketing for you, and you get on with the day to day running of your business, knowing that your marketing is in safe hands.Think of your marketing consultant as an extension of your team.

The Inbound marketing approach

Inbound Marketing is focused on what the customer needs. It’s a fundamental shift in how you do business. It’s how your business can show helpful, relevant information to prospects, while they research for their purchase online. You become part of the online conversation.

A skilled marketing consultant will use the Hubspot Inbound Marketing Methodology for their clients,  which is defined as:

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.- Hubspot.com

People do not want to be sold to, they want to be educated, as this makes it easier for them to make a purchase decision.

There are four fundamental elements to Inbound Marketing success, which your marketing consultant will put in place for your business:

  1. Develop and use your Buyer Personas.
  2. Use the Buyer Journey for your Buyer Personas.
  3. Create remarkable content for each stage of your Buyer Journey.
  4. Leverage your content via effective distribution through a varity of channels.

Start with a Marketing & Business Audit

If you are unsure which areas of your business actually need the most attention, a great place to start is with a marketing and business audit. This is where I can come into your business and go through your services, goals, website, seo, marketing plan and processes and formulate an action plan for growth.

I hope you found this blog useful in understanding a little better what exactly a marketing consultant does, and how we can add value to your beautiful business.

www.vivacitymarketing.com.au — Helping you build a vibrant business

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