Have you ever wondered what a small business marketing consultant does? I get asked this question all the time, what exactly do I do? Well it’s a very good question! In this blog post, I will uncover exactly what a small business marketing consultant does.
And how a consultant can help you to attract more new customers to your business, and grow your business.
What does it take to become a marketing consultant?
Most marketing consultants will have spent many years working in the corporate world of marketing on a variety of brands. They may like me, have also worked in an advertising agency.
By working in a variety of industries, a marketing consultant can then apply their experience and learning to your business. Especially if your business has stopped growing, and needs a kick start!
A marketing consultant has the ability to look at your business and identify three things, through close analysis:
- Identify where the problems lie within your business
- Realise where the opportunities exist within your business
- And how to create marketing that people love, your ideal customer.
Many marketing consultants are often very analytical, and great problem solvers. So it’s hugely beneficial for you, as a business owner, to hire the skills of an external consultant, to take an objective view of your business.
The biggest difference between being a marketing employee and being a marketing consultant is variety. Consultants get to work with a variety of brands in a variety of industries.
So the first area that a marketing consultant can help you with, is developing your marketing strategy. Most businesses I meet, do not have a marketing strategy in place, or a sales and marketing plan. And are just jumping from one marketing tactic to the next. Hoping that something works!
To simplify marketing strategy, answer these three questions for your business:
- Why do you do what you do?
- Who do you do it for?
- What do you do that’s both unique and remarkable?
Spend some time answering these questions, get your team involved if you have a team. This really is the essence of your strategy. It doesn’t have to be a complicated process, but developing your marketing strategy, is by far the most important action you can take for your business.
Marketing services -small business marketing
Once a marketing consultant has developed your marketing strategy, the next step is to build your Inbound Sales & Marketing Plan. This will help you attract more of your ideal customers, and convert them into long term, loyal, repeat customers.
Now as a business owner, chances are you do not have a marketing employee, to implement your plan. It can be expensive to hire a part time or full time marketing professional. So an area that a marketing consultant can also help you with is that you can outsource your marketing activities, to the consultant. Think of them as your as your virtual Marketing Manager.
A marketing consultant will do all of your marketing for you, and you get on with the day to day running of your business, knowing that your marketing is in safe hands.Think of your marketing consultant as an extension of your team.
The Inbound marketing approach
Inbound Marketing is focused on what the customer needs. It’s a fundamental shift in how you do business. It’s how your business can show helpful, relevant information to prospects, while they research for their purchase online. You become part of the online conversation.
A skilled marketing consultant will use the Hubspot Inbound Marketing Methodology for their clients, which is defined as:
Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.- Hubspot.com
People do not want to be sold to, they want to be educated, as this makes it easier for them to make a purchase decision. There are four fundamental elements to Inbound Marketing success, which your marketing consultant will put in place for your business:
- Develop and use your Buyer Personas.
- Use the Buyer Journey for your Buyer Personas.
- Create remarkable content for each stage of your Buyer Journey.
- Leverage your content via effective distribution.
Some marketing consultants may also offer a marketing coaching service. This is aimed at start up business owners who can’t afford to outsource their marketing, but are at a loss as to where to start with their marketing strategy and plan.
Coaching will provide you with the tools and knowledge to successfully market your business to your ideal customer. And ultimately win new customers.