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Marketing a beauty salon

Many beauty therapists begin their journey working for themselves from a salon in their home, as overheads are low and they can operate quite cost effectively.

But there eventually comes a point in time when it’s time to move out and look for a room to rent in a beauty salon, which will require attracting more clients to cover the increased overheads.

In this blog, I will illustrate how Vivacity Marketing has helped the beauty salon Bellissima Skin & Beauty, to increase their monthly revenue by 37%, and move into a room in a beauty salon, through using a combination of the Vivacity Marketing services.

Bellissima Skin & Beauty

Bellissima Skin & Beauty, formerly known as Alicia Botha Dermal Therapy, opened it’s doors earlier this year, in 2018. Alicia began operating out of her home salon with a view to eventually moving into a shared beauty space in Joondalup in Perth. When Alicia approached Vivacity Marketing she needed help with:

  • A marketing strategy and plan for her business
  • Digital marketing
  • A new website
  • Re-branding
  • Printed collateral design
  • Setting up Instagram
  • Attracting more clients to her business.

Business challenges

Bellissima Skin & Beauty were struggling to understand how to reach new customers and how to effectively market the business. They were going through a re-brand which they needed help with, and needed to build their online presence too via a new website and their social media channels. When they came to see me, they were operating off a Facebook page only.

Our approach

It really was important to go back to basics with Bellissima Skin & Beauty and start prioriting what needed to be done with the business. Firstly we did some work on marketing strategy, understanding their point of difference and ideal client.

Next we started to work on her re-brand, building the website and setting up Instagram. Once that was completed we started working on all of the graphic design elements for flyers, pull up banners, posters and business cards.

We agreed to do marketing coaching once per week to get everything up and running, and we were also on the look out for a salon space for Bellissima Skin & Beauty to move into.

How has marketing coaching helped?

“Vanessa has helped me to build my awesome website step by step. And also did lots of marketing coaching and training me on Instagram and Facebook. She has also designed some of the lay out of my marketing material which has been great. My business is starting to look really professional and I love the new branding. And I am now renting a beauty room in a salon!” Alicia Botha, Bellissima Skin & Beauty.

37% increase in revenue

Since working with Vivacity Marketing, Bellissima Skin & Beauty have moved into a brand new beauty therapy room in Crown Salon in ECU in Joondalup. Month on month revenue has increased by 37% and they are getting an additional seven new customers per month.

I have noticed so many changes and improvements since working with Vanessa and Vivacity Marketing. I have received so many compliments on my website and social media accounts. And my social posts are attracting far more people than they used to.  Having a great website has really helped my business too.” Alicia Botha, Bellissima Skin & Beauty.

As a small beauty salon owner, it’s often hard to know where to even start to try and attract new clients. When you try and do it yourself, without any marketing knowledge you could be throwing money away and wasting it on marketing activities that just don’t work for your business.

Work with a marketing mentor so that you get some real results for your salon and get a return on your marketing investment.

“Working with Vanessa is such a pleasure, she just understands me and has so much patience. She is so knowledgeable and she really understands the beauty business and thinks of so many things that I never would have even thought of!” Alicia Botha, Bellissima Skin & Beauty.

If you need a helping hand marketing your business, get in touch with Vanessa at Vivacity Marketing. We would love to help you attract more clients and grow your business.

READ MORE OF OUR MARKETING COACHING CLIENT SUCCESS STORIES HERE.

www.vivacitymarketing.com.au – Helping you build a vibrant business.

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