iStock Image Credit: LightField Studios
Marketing a makeup artist business
I met Tara Clarke, makeup artist and founder of Black Lash Makeup Design, at a networking event this year. She is a busy Mum of 4 kids under the age of 6 and she had been in business about a year now. But she was struggling to understand how best to market her business and communicate her point of difference.
We got chatting and it became evident that she was feeling at a loss and really needed help to market and grow her business.
In this blog, I will illustrate how Vivacity Marketing has helped the makeup artist Black Lash Makeup Design, to 4X her annual revenue, attract more new customers, get clear on her point of difference and enhance her website through some marketing coaching.
About Black Lash Makeup Design
Black Lash Makeup Design offers professional makeup services for special events and brides. Tara loves helping Mums to look and feel their best for the times they are able to go out to celebrate a special occasion.
Because lets face it often Mums often put themselves last on their long list of priorities, so it’s nice to treat yourself to getting your makeup done. Her studio is located in Landsdale and she also offers a mobile makeup artist service.
Business challenges for this makeup artist
Tara just didn’t really have a clear picture of what set her and her business apart from other makeup artists, and it is a crowded market. She really wanted to be clear on her point of difference. And she wasn’t confident with her brand story or branding.
“My website was pretty basic and uninviting and I had no idea on how to reach new clients and be more visible to potential clients.” Tara Clarke, Founder of Black Lash Makeup Design.
The first thing we tackled for Tara was to organise a photoshoot of her work, and tweak her website. We needed to enhance the user experience on the Black Lash Makeup Design website, and showcase some photos in the makeup gallery to highlight the great work that Tara does with her clients.
Next we had to also select her brand colours, craft her point of difference and core message. Next was market research on her ideal client to get an understanding of what Mums truly want, and when are they actually getting their makeup done. We hatched a marketing plan and are currently working through the full marketing strategy and plan, but already the Black Lash Makeup Design business is booming.
And Tara is working on some fantastic strategic partnerships too. All of which have resulted in amazing results with her revenue growth.
How has marketing coaching helped?
“Since working with Vanessa I feel like I have a clear picture of who I am as a brand and what my business is offering. I understand more about my target market and in 3 months I’ve already made more revenue than I did in all of last year! My website now looks professional and is easy to use, and I’ve created a blog and have far better exposure to get in front of new clients.” Tara Clarke, Founder of Black Lash Makeup Design.
So what has all of this meant for Taras business? Well she has quadrupled her revenue since last year! And now that Tara is really clear on who she is targeting, how to reach them, and has a website that is easy to navigate, she is really confident about where her business is going to go and grow this year.
And she is a perfect example of someone who is putting into practice what she is learning, and actioning all of her tasks from our marketing coaching sessions.
“The best thing about working with Vanessa is having someone who I feel is as passionate about my business succeeding as I am! She holds me accountable when everyone else was letting me off the hook and she is always there to provide me with support and ideas on how to implement strategies. Since working with Vanessa I feel excited about my business again and I look forward to each of our sessions to find out what’s next!” Tara Clarke, Founder of Black Lash Makeup Design
And the results speak for themselves.
Do you need some help with your marketing?
If you need a helping hand marketing your business, get in touch with Vanessa at Vivacity Marketing. We would love to help you attract more clients and grow your business.