Market Research for Small Business

Understand your ideal customer through market research

Is your business struggling to attract the right kind of customers to your business? Or do you find that your marketing plan just isn’t generating enough leads for your business?

This can be really frustrating, especially if you have invested a lot of time, effort and money, in a variety of marketing tactics, that haven’t given you return on investment. You may have built your buyer persona/customer avatar for your business, based on assumptions rather than research. You need to validate those assumptions.

Market research is a key component of your marketing strategy

Market research for small business, is a fundamental step in building a marketing strategy for your business. Market research will help you to discover and understand a wealth of information about your ideal customer, such as:

  • How they make purchase decisions
  • How they research for products/services
  • What information they use to make a purchase decision
  • What triggers their search
  • How they weigh up their options
  • How they use social media and Google search
  • Who is involved in the decision making process

READ OUR BLOG – WHY DO YOU CONDUCT MARKET RESEARCH FOR YOUR BUSINESS

Market research for your small business

We can help you do this market research. We will conduct telephone call research for you, and build a report to summarise our findings. These findings can then be used to build your marketing strategy and plan, to ensure you are getting your marketing channel mix right, and that you are building the best content plan to attract your ideal customer.

Marketing research is really important if you are just starting out in business, are launching a new product or service to test the market demand, or if you have been in business for a while and need to revisit your marketing strategy.

Market research calls are $150 + GST per phone call.

To find out how we can help with your market research requirements get in touch today.