Marketing Strategy & Plan

Marketing your business starts firstly with building a robust marketing strategy. A strategy lays the foundations for your business as it’s where you:

  • set your goals
  • discover your point of difference
  • do your market research,
  • build your buyer personas
  • build your marketing plan of customer touch points
  • and devise a content plan.

Yet many small businesses that we work with only have a business plan and have not taken the time to invest in a marketing strategy and plan. 

Well that’s where Vivacity Marketing can help. The starting point is to book a discovery call. 

Marketing Strategy

What’s included in a marketing strategy and plan?


We will take the time and effort to research and build a robust marketing strategy and plan for your business which consists of:


  • Goals – we will start by setting some measurable goals such as business, sales and marketing goals.
  • Market Research – we will research your ideal client to understand how they make  purchase decisions you want to influence.
  • Buyer Personas – from our research findings we will build your buyer persona for your business.
  • Point of Difference – every business has a point of difference, we will help you articulate yours.
  • Core Message – we will develop your core message which is your brand promise.
  • Competitor Analysis – we will look at your top three competitors in  your industry. 
  • Content Plan – We will build a twelve month content plan for your business, and do a content audit where applicable.
  • Marketing Plan – We will map out your digital and offline touch points recommended to reach your ideal client. This becomes  your marketing plan.
  • Social Media – We will recommend which platforms to have a presence on based on our research, and advise how to utilise each one.

Marketing Support – You then have the option to outsource the elements in your marketing plan to the Vivacity Marketing team.


“We engaged Vanessa to do our marketing plan for our new home wares business as we needed a concise and clear plan to work from to open our new start up, and was looking for someone who connected with our vision. Vanessa and I met for an initial meeting and we just clicked. I left the meeting feeling confident with Vanessa, as she had many inspiring ideas. Her enthusiasm was infectious!  And here we are now at the start of our journey with a clear and concise marketing blueprint for our business. We can’t thank you enough!” Delappe Russell, Indian Summer Home.


Contact us today, to find out how we can help you build a marketing strategy and plan, to set you up for success.


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