Marketing Strategy & Marketing Plan

Do you find that you are attracting the wrong types of clients to your business? Or maybe you don’t have enough clients. These problems won’t be fixed by throwing more money at Facebook Ads or Google Ads. Instead you can pave the way for your success, by building a marketing strategy and plan for your business. A marketing strategy lays the foundations for your business, as it’s where we will help you to:
  • set goals
  • discover your point of difference and your core message/brand promise
  • do market research to understand your ideal client
  • build your buyer personas – which are fictitious  representations of your ideal client
  • build your marketing plan of customer touch points
  • and devise a content plan.
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Yet many small businesses that I work with only have a business plan and have not taken the time to invest in a marketing strategy and plan. And that’s why you may find that your business is throwing all of this money at marketing with no real results. Or you may traditionally have relied on word of mouth referrals and they have all dried up now. So what’s next?

Well that’s where I can help because marketing strategy and planning is my speciality. The starting point is to book a consultation via the button below, so we can discuss your business and challenges.

About this service and a client testimonial....

What’s included in  a marketing strategy and plan?

I will take the time and effort to research and build a marketing strategy and plan for your unique business which includes: 

  • Goals – we will start by setting measurable business, sales and marketing goals. 
  • Market research – I will research 5 of your ideal clients to help build your buyer personas. 
  • Buyer persona – I will build a buyer persona for your business based on my market research findings. 
  • Point of difference – every business has a unique point of difference, I will help you articulate yours. 
  • Core message – I will develop your core marketing message which is your brand promise. 
  • Competitor analysis – I will analyse your top 3 competitors in  your industry. 
  • Content plan – I will suggest the best format and types of content to produce to attract your ideal client.
  • Marketing plan – I will map our your digital marketing plan and offline plan, and tactics recommended to attract your ideal client. 
  • Social media – I will recommend which social media channels you need to be present recommendations on what to post on these channels. 

Once you have been presented with your marketing strategy and plan, I then recommend that you either continue with some marketing coaching, where I can help you to implement your plan. Or you can outsource  your marketing activities from the plan to the team at Vivacity Marketing. Because a plan is only as good as the implementation.  


We engaged Vanessa to do our marketing plan for our new home wares business as we needed a concise and clear plan to work from to open our new start up, and was looking for someone who connected with our vision. Vanessa and I met for an initial meeting and we just clicked. I left the meeting feeling confident with Vanessa, as she had many inspiring ideas. Her enthusiasm was infectious! And here we are now at the start of our journey with a clear and concise marketing blueprint for our business. We can’t thank you enough!

Delappe Russell, Indian Summer Home

Your Marketing Investment

Your investment for a marketing strategy and plan for your business is $2,800 + GST. 

With this investment you will be setting your business up for success by driving business growth, attracting the right kind of clients to your business. 

I’d love to help you build a marketing strategy and plan, to set your business up for success. 

Because without a marketing strategy and plan for your business, and without truly understanding your ideal client, you are just flying blind and hoping for the best with no real structure or plan.

View our Terms & Conditions here. 

Let's chat

Let’s start by having a phone call to chat about your business situation and challenges. 

Simply click on the button below to book a time to chat with me. 

Marketing Strategy and Marketing Plan